E-Commerce Marketing Report - Free Essay Example

Sample details Pages: 5 Words: 1573 Downloads: 3 Date added: 2017/06/26 Category IT Essay Type Analytical essay Did you like this example? Electronic Commerce Coursework II Part 1 Michael Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s model 1.Product: The M à ¢Ã¢â€š ¬Ã¢â‚¬Å" Commerce business and mobile application is a subset of electronic commerce. It is used on hand-held computers, mobile phones, tablets, and other similar devises. Our proposed application will have the following features: A high quality design, friendly and attractive appearance and easy to use features. A user-friendly feature allowing easy access to the menus and view of the services provided. The site will offer a view of all the available services, with all information in legible text. All the images will be of high quality, clear and easy to view with a fast loading time. Each page will offer all relevant information. It will have buttons allowing users to print out the information or share it with friends on social networks. One touch communicating: There will be simple to use features. There will be the option to communicate with the client through one touch. Either by phone-call or getting the builderà ¢Ã¢â€š ¬Ã¢â€ž ¢s location through directions on a map; or even by email. One touch calling will help our potential customers to know about any service. One touch sharing will provide customers the ability to share our app through the social media channels easily. If customers like the app, they might want to share it with their friends. So, we should give them the option to do it with one touch. Push messaging: This will provide value to the customers, because it will send messages with special offers for app users and provide information about limited period discounts. GPS coupons: These are coupons that reward customers for being regular visitors. They are discount coupons which are available to customers if they visit the store regularly for a set number of times. Shopping cart: This is extremely necessary so that our customers can make their purchase right from their smartphones. This will make their shopping experience a rewarding one and our business in turn will see increased sales. 2.Price: The cost of the M-application for the customer is very low. The only things needed are an appropriate device and access to an internet network. The application will be available for downloading from the Builderà ¢Ã¢â€š ¬Ã¢â€ž ¢s webpage for free. Also, it would be available for downloading from i-store or play-store. Discounts will be offered for purchases made using the application. Thus the clients can save on their purchases, in addition to the saving resulting from not having to physically visit the builderà ¢Ã¢â€š ¬Ã¢â€ž ¢s premises. 3.Promotion: Advertising should use both above the line media and below the line sales promotion. Above the line media will include television, radio, print and outdoor advertising campaigns. Below the line will mainly include public relations methods, for example demos at busy places like malls. Online advertising will include web banners and popup ads in internet sites that our target groups visit, and also in social netwo rks. 4.Place: The application will be available for downloading from the Builderà ¢Ã¢â€š ¬Ã¢â€ž ¢s webpage for free. It would also be able for downloading from i-store or play-store. It will be compatible for use in laptops, tablets and mobile phones. Each user should have to be registered and will be assigned a user name and password. Thus, he/she will be able to login from any device he/she likes. Part 2 Online video advertising strategy Contents: Don’t waste time! Our writers will create an original "E-Commerce Marketing Report" essay for you Create order Introduction. Examples of video advertising services. Uses of video advertising. How to make customers advocates for the new site. Reviews of products and services. Support to customers features Promotion and selling through the application. Research and develop new ways of doing business. 1.Introduction An online video advertising strategy involves the set of actions and methods used to promote an M-commerce application. The following is the proposed strategy for the new application. It proposes the use of three online channels, social media, location based services and email. Examples of advertising services or banner features that can be used for the application are proposed. 2.Examples of video advertising services. Display ads are featured in various sizes in many different websites and can be in many forms of display ads such as static images, flash, video and expandable. Use video with advertisements. Advertisements with vivid colors, music and movement have better results in attracting the interest of the persons viewing a webpage or social media. The webpages and social media should be carefully selected for an efficient reach of the prospective target group clients. Make a walkthrough virtual shop replicating the services provided. This will help to familiarize prospective clients with the building works offered. Thus, it will be much easier when they finally decide to shop. Use videos to show how the mobile application can be used. A step by step approach of how the mobile application can be used with examples and animations. This will help in promoting the M-commerce application itself. 3.Uses of video advertising. Video advertising can be used in social media, location based services and email. Social media: Facebook and Twitter are used by most marketers and rightfully so. Facebook recently surpassed one billion total users worldwide, and Tweeter five hundred thousand. Both social networks are used by marketers as the main methods to reach consumers everywhere. Location based services: With these services it would be much easier to track the store near the clientà ¢Ã¢â€š ¬Ã¢â€ž ¢s location, since those services include mobile tracking through the mobileà ¢Ã¢â€š ¬Ã¢â€ž ¢s gsm network. Email: Email marketing is another method of using the Internet to promote at a low cost, and in an effective way. The Internet has given mass communication a whole new perspective and possibilities. Those who aspire to make their business ventures a success story have got to make the most of this form of advertising. The promotion of the new application will have the following steps: Step 1: Create an attractive mailer that can be sent out to the target groups so that they can be informed about the application and its features. Step 2: Make a list of potential customers who would be interested in the application. This target group will be divided into subgroups. Special offers and discounts should be included for each group, to make the most of this advertising move. Step 3: Evaluate the response rates and feedback. 4.How to make customers advocates for the new site. Traditional promotion and marketing is no longer the only way to market to consumers. Business leaders today ne ed to realize that customers who tell their story are a more credible and valuable way to reach even more customers. You can do the following: Show video of customers talking about the products they bought. Customers can be the best advocates of the products. You should have persons that prospective clients can be identified with. In other words they should see themselves in place of these persons in the videos. Identify and maintain relationships with your customers that can be used as brand advocates. You should find out not only who your prospective customers are, but also who already shares and promotes your services. Keep these advocates regularly engaged. Comment, reply, share, and email are all great tactics to keep advocates on board. Show publicly that you value their opinions. You must give the advocates rewards for their efforts with their own products or services. Create contests that are funny, entertaining, educational, or provide some sort of value to your customers. 5.Reviews of products and services. You should allow users to submit reviews to the web page for each product or service. Reviewers can rate the product on a rating scale from 1 to 5. The review may be anonymous. Clients may comment on the reviews, indicating whether or not they found the product or service helpful to them. 6.Support to customers features. You can use Live Chat to provide support to your clients. The majority of people browsing the web prefer to use Live Chat because of its immediate response. Waiting in telephone queues belongs to the past. The use of email response can also be used although the live chat is by far the most preferable method. Live Help will build customer trust and confidence in your products and services. 7.Promotion and selling through the application. You can use Video to increase the popularity of your campaign. Video can be a dynamic tool that attracts and keeps visitors. The following two uses will be used: A promotional video will be included that explains who the Contractors are and what they do. A tour that tells visitors what they can find on the website and a virtual tour that helps users see what are the services that can be provided. Videos demonstrating a product or service for example, how to install or built something, or show the construction works in action. Video can also be used to train clients on how to use the webpage. 8.Research and develop new ways of doing business. The internet technologies can also help the building companies in their RD. As the main function of marketing is satisfying consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s needs, the identification of such needs is essential. Through its webpage and mobile application, the companies can identify such needs from their clients and application users. Then, they can get feedback on how these needs can be satisfied. Video advertising process diagram. References https://www.dummies.com https://en.wikiped ia.org https://marketing.about.com https://info.cleriti.com https://www.buzzle.com https://www.dmnews.com https://mashable.com https://desktopvideo.about.com Page 1-cwII

The Potential Abolishment of Government Assistance Programs

The Potential Abolishment of Government Assistance Programs Government Assistant Programs such as Welfare, Food stamps, Daycare, Healthcare, Energy, Communication and Transportation should be kept because they serve as an aid to people who need them. Past and current supporters of extirpating Government Assistant Programs claim that social security is number one on the list for needing to be suppressed. There are some who say that social security is a mandatory Ponzi scheme that has a bad effect on American workers. According to Julia Borowski, staff writer at Freedom Works, who promotes lower taxes, less government, and more freedom, calls social security a mandatory Ponzi scheme. Borowski also claims that everyone is being forced to†¦show more content†¦Clines). In reality, however, welfare not only helps poor single mothers, but has reduced poverty, and lowered unwed parenting rates. As reported by Scott Winship and Christopher Jencks, â€Å"Welfare reform worked, don’t fix it. It has brought single mothers into workforce and has increased their incomes† (Winship and Jencks). Also, Jeff Jacoby, Journalist and Recipient of Breindel Prize, states individuals and or families on Welfare plummeted by 6 percent, falling form 5 million families to fewer than 2 million. Employment rate for those who were likely to slip into long term dependence soared by nearly 100 percent, lifting more and more children out of poverty (Jeff Jacoby). Aside from that, welfare reform has relieved many people out of poverty. Senator Daniel Patrick Moyihan, warned that if we negated welfare we would â€Å"Push 1.1 million children into poverty† and that we would â€Å"have children sleeping on grates† (Daniel Patrick Moyihan). According to Steven Malanga, senior editor of City Journal, welfare reform motivates and prepares the unemployed to return to the work force, thereby reducing joblessness and poverty (Steven Malanga). 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Latin America Foreign Policy Essay - 2955 Words

Latin America cannot be categorized as one homogenous block. In spite of sharing multiple aspects—culture, language, and history—there is not a single standard culture that distinguishes the region. One aspect of Latin American culture, regarding foreign policy, is a prevalent respect for the norm of sovereignty and non-intervention. There exists a strong disposition to follow international law as a means to prevent war or at the very least ward-off potential intervention by extraregional powers. Accordingly, the factor of self-interests and self-preservation creates a divergent spectrum of foreign policies within these countries. Thus, there is a unique propensity of domestic politics—primarily from those leaders in†¦show more content†¦A comparative analysis will be made between a legalistic and pragmatic/realistic approaches. Taking into account that each country is independent from each other, and with differing interests, this essay will give multiple reasons as to why such a variety in policy exists. Accordingly, this essay will show a propensity for states to apply the foreign policy development strategy that best fits their needs. Although there may be a sense of preferential treatment for some strategies, Latin American countries are not inherently bound to a specific development scheme. The Legalistic Nature of Latin America Legalism as a cornerstone of Latin American norms has effectively shaped the relationship between how these states relate to each other and the world. According to Arie Kacowicz, it was considered honorable for a country to meet its lawful commitments â€Å"not divorced from considerations of national interests such as prestige and reputation.† When a region’s identity relies so much on traditional legacies, the trend is to lean towards the accepted norms that culturally tie the region. In its simplest terms, norms are standards of behavior or laws that oversee the behavior of a societal block. Although, Latin America cannot be studied as a homogenous block, countries in the region vary in their alignment patterns independently of each other in an attempt to pursue self-interests. There is, however, enough of a socialShow MoreRelatedEssay on U.S. Foreign Policy and Latin America1138 Words   |  5 PagesDuring the Cold War, the US invaded Latin America, Asia, an d partly Europe. They used sneaky methods and propaganda to achieve their goals. At this time, in the Cold War, they were very devious and tactical in their mission. 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Henry Ossawa Tanner An African American Artist - 857 Words

Final Research Paper Henry Ossawa Tanner is an African-American artist. His works often subvert racial stereotypes and display his experiences as an African-American. The Annunciation (1898) depicts a traditional biblical scene in a modern manner; the painting portrays the well-known scene of Gabriel appearing before Mary to deliver news that she is to be the mother of Christ, however instead of merely accepting this fate she seems to be reluctant. Tanner takes a common biblical subject matter and attempts to paint the scene in a historically and â€Å"archaeologically accurate† way. His work features Mary as a young Palestinian rather than the usual idealized Anglo-Saxon woman. Tanner humanizes Mary and adds a touch of realism through his style and subject, subverting the allegorical qualities of the familiar biblical scene. He works to highlight realistic human aspects and expressions and modernizes well-known and frequently depicted biblical scenes. His disposition to do so stems from his exper iences as an African American and as an African American artist. Tanner uses the impasto technique, thickly applying the oil paint on the canvas. His brushstrokes are not hidden or smoothed away, they are visible, adding another dimension to the painting. The paint is the thickest on the folds of the fabrics, the blankets and the girl’s clothes giving the appearance of the fabrics a certain weight. Unlike the curving brushstrokes of the fabrics, Tanner seems to use extremely small orShow MoreRelatedThe Four African Americans Artist1053 Words   |  5 PagesEnslaved as well as free African Americans pursued opportunities to create poetry, paintings, sculpture, and other forms of artistic self-expression. Many, of course, had to create their opportunities to create. In my paper I will compare and contrast a few artist lives and works of art. The four African Americans artist I will talk about are Robert S. Duncanson, Edward M. Bannister, Mary Edmonia Lewis, and Henry Ossawa Tanner —three free-born and one a freed slave. The tensions between an artRead MoreThe New Negro of Harlem Essay495 Words   |  2 Pagesnbsp; nbsp; nbsp;Between 1910 and 1920, in a movement known as the Great Migration, hundreds of thousands of African Americans uprooted from their homes in the South and moved North to the big cities in search of jobs. They left the South because of racial violence and economic discrimination. Their migration was an expression of their changing attitudes toward themselves, and has been described as quot;something like a spiritual emancipation.quot; Many migrants moved to Harlem, a neighborhoodRead MoreA Short Note On The, Hindu God, Country Of India943 Words   |  4 PagesThe Native American Hopis and Zunis identify invisible life force spirits as KACHINAS. P. 352 NATIVE NORTH AMERICA THE AMERICAS 20.38 Machu Picchu, Peru. Inca Culture. The INCA are known for their skill at building with huge, carefully cut and fitted stones, as seen in Machu Picchu. World famous Inca city high in the Andes mountains of Peru. P. 357. THE MODERN WORLD Chapter 21 Late 18th 19th Centuries KNOW THE 3 REVOLUTIONS of the 1700’s: THE FRENCH REVOLUTION, THE AMERICAN REVOLUTIONRead MoreEssay on Portraying the New Negro in Art1388 Words   |  6 PagesThey all sought for the Negro to embrace who he/she is and expand his/her thoughts in the world. The Black middle class Americans sought to change the Sambo, Coon, Pickannany, Uncle, and Mammy stereotypes. Now the question, how should the New Negro be presented in the arts and who should decide how all Black Americans should act, dress, and speak in the arts. A notable artist Archibald Motley Jr. sought to challenge this theory by creating portraits of cinema and minstrel characters. Motley didRead MoreCorrect Answer3886 Words   |  16 PagesHamlet very closely in order to portray the character of Ophelia as accurately as he could in his painting. Answer Selected Answer: True Correct Answer: False . Question 5 .1 out of 1 points Henry Ossawa Tanner’s The Banjo Lesson challenges negative stereotypes of African-Americans. Answer Selected Answer: True Correct Answer: True . Question 6 .0 out of 1 points Art Nouveau is a style that emphasized decorative patterns and organic forms. Answer Selected Answer: False

Air Force One Movie Review Free Essays

Air Force one is movie released way back in 1997. It is about how a president was able to save himself, family, and allies from the people who hijacked his plane. In the world of terrorism, the USA president, James Marshall portrayed by Harrison Ford, takes a stand against evil and as a consequence his plane was hijacked by a group of terrorists lead by Ivan Korshunov portrayed by Gary Oldman. We will write a custom essay sample on Air Force One Movie Review or any similar topic only for you Order Now They want to negotiate and have their leader General Ivan Radek released from prison.The movie starts with some signs of terrorism and attacks of the president then when everything was amended and the president was on his way back to America with his family, secretaries, and his members. A group of terrorist who plans to hijack the plane disguised as press and was able to board the plan along with a spy who works with them. They started killing the escorts and security personnel of the president then declared them as hostage. The president immediately went to a secure emergency pod guided by his people but further into the story it was revealed that he didn’t leave the plane.He stayed there to save his fellow people and family. He then planned what to do to save them. He started by slowly killing each terrorist that goes down in the basement of the plane as he tries to connect to the white house to strategize on what to do and get help from the outside. And indeed he was successful and he was able to tell his team what to do and his team followed. There were a lot of fight scenes as he tries to win against the bad guys and despite of many obstacles he remained calmed, always thinking of the next step and never giving up hope. The president was indeed a remarkable leader because of how he handled the situation. He stayed in the plane which shows his selflessness and because he knows that if he stayed there the chances of having more people saved is higher. As he was thinking of ways to get out of the plane it showed his intelligence like in one of the scenes that he realized that he has to land the plane no matter what and to do that he has to drain the fuel. When that didn’t work when the plane was being refuelled mid air the plane dropped to a certain level and he was able to free the hostages by releasing them with parachutes.In the white house his members and the vice president was doing really well following his orders. The vice President Kathryn Bennett portrayed by Glenn Close was very loyal to the president and as a leader herself she stick to the rules that they don’t negotiate with terrorists and she believed in the president that the plan will work out. The president was able to es tablish direction, align people to understand strategies and accept their validity, he was able to motivate and inspire and in the end he was able to create change for the betterment of the nation. How to cite Air Force One Movie Review, Papers

Huck Finn Morality Essay Example For Students

Huck Finn Morality Essay In The Adventures of Huckleberry Finn, author Mark Twain uses Huck to demonstrate how one s conscience is an aspect of everyday life. The decisions we make are based on what our conscience tells us which can lead us the right way or the wrong way. Huck s deformed conscience leads him the wrong way early on in the chapters, but eventually in later chapters his sound mind sets in to guild him the rest of the way until his friend Tom Sawyer shows up. Society believes that slaves should be treated as property; Huck s sound mind tells him that Jim is a person, a friend, and not property. Society does not agree with that thought, which also tampers with Huck s mind telling him that he is wrong. Though Huck does not realize that his own instinct are more moral than those of society, Huck chooses to follow his innate sense of right instead of following society s rules. In chapter 16, Huck goes through a moral conflict of whether he should turn Jim in or not. I was paddling off, all in a sweat to tell on him; but when he says this, it seemed to kind of take the tuck all out of me (89). Right off from the beginning, Huck wanted to turn Jim in because it was against society s rules to help a slave escape and Huck knew it. But when Jim said that Huck; you s de bes fren Jim s ever had; en you s de only fren ole Jim s got now (89), made helped Huck to grasp the concept that there is a friendship in the making. Even though Huck didn t turn Jim in, he is till troubled by his conscience when the slave catchers were leaving because he knows it is wrong to help a slave. Still Huck cannot bring himself forward to tell on Jim, thus showing that his innate sense of right exceeds that of society. Huck finds out that all of the bad things he did are coming back to haunt him. In chapter 31 when Jim gets sold for forty dollars, Huck realizes that here was the plain hand of Providence slapping me in the face and letting me know my wickedness was being watched all the time whilst from up there in heaven. It also scared Huck because all this karma, what comes around goes around, was happening to him. Thus foreshadowing that helping a slave escape will have its consequences in the future. It also foreshadows that since Jim is now captured, Huck will have to rescue him because they have bonded so much throughout the voyage. Huck then has to struggle with his conscience about returning Jim to Miss Watson so he decides to write a letter to Miss Watson. After Huck wrote the letter he feels like he could finally pray. I felt good and all washed clean of sin for the first time I had ever felt so in my life, and I knowed I could pray now. But I didn t do it straight off, but laid the paper down and set there thinking thinking how good it was all this happened so, and how near I come to being lost and going to hell (213). Then Huck starts to think and he thought about all of the good times that he and Jim had, and that his friendship with Jim is more important. So instead of sending the letter, Huck arrives at his moral decision and decides to tear it up and go to hell (214). Huck s sound mind now tells him that this is a true friendship because Huck has already decided that he will save Jim, no matter what the cost would be. .uc4e5b32c4a47955a68a3e7454106f642 , .uc4e5b32c4a47955a68a3e7454106f642 .postImageUrl , .uc4e5b32c4a47955a68a3e7454106f642 .centered-text-area { min-height: 80px; position: relative; } .uc4e5b32c4a47955a68a3e7454106f642 , .uc4e5b32c4a47955a68a3e7454106f642:hover , .uc4e5b32c4a47955a68a3e7454106f642:visited , .uc4e5b32c4a47955a68a3e7454106f642:active { border:0!important; } .uc4e5b32c4a47955a68a3e7454106f642 .clearfix:after { content: ""; display: table; clear: both; } .uc4e5b32c4a47955a68a3e7454106f642 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc4e5b32c4a47955a68a3e7454106f642:active , .uc4e5b32c4a47955a68a3e7454106f642:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc4e5b32c4a47955a68a3e7454106f642 .centered-text-area { width: 100%; position: relative ; } .uc4e5b32c4a47955a68a3e7454106f642 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc4e5b32c4a47955a68a3e7454106f642 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc4e5b32c4a47955a68a3e7454106f642 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc4e5b32c4a47955a68a3e7454106f642:hover .ctaButton { background-color: #34495E!important; } .uc4e5b32c4a47955a68a3e7454106f642 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc4e5b32c4a47955a68a3e7454106f642 .uc4e5b32c4a47955a68a3e7454106f642-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc4e5b32c4a47955a68a3e7454106f642:after { content: ""; display: block; clear: both; } READ: Essay on The Spiritual Growth of Lily Owens in The Secret Life of Bees EssayLoneliness sets in for Huck after Jim is sold, and Huck finds out what a friendship is all about. Huck also felt loneliness before when he and Jim were separated, when a steamboat hit their raft. When Jim was with Huck, Jim provided companionship for Huck and now that Jim is gone, Huck only feels loneliness. Now Huck recognizes that Jim is more than just property and understands that Jim is a friend to him. One of the first times that Huck recognize Jim as a human being is when Huck actually apologizes to Jim in chapter 15. It was fifteen minutes before I could work myself up to go and humble myself to a nigger; but I done it, and I warn t ever sorry for it afterward, neither. I didn t do him no more mean tricks, and I wouldn t done that one if I d a knowed it would make him feel that way (86). No person in society would have ever have apologize to a slave but Huck understood the humanity, of Jim, after Jim s definition of what is trash. This also shows how Huck was maturing and how he is accepting the innate value of human beings. After this incident, Huck couldn t even stand that wicked people had something mean done to them. Whenever Huck follows his own sense on righteousness, and not those of society, his thoughts are more moral. Just the decision to help a slave escape is going against all rules of society. Huck s sound mind helped him go against societys rules and let him think by himself. It s just like the poem by Stephen Crane that says, Think as I Think, said a man, Or you are abominably wicked; You are a toad. And after I had thought of it, I said, I will, then, be a toad. This is just like Huck because all of his decisions that he makes based on instinct and not what society tells him.