Should we drill for oil in Alaskas wilderness free essay sample

The world, as we know it, is in the midst of having an oil crisis. Our nation starves and bends at the will of this dreadful calamity. Our deprivation for this atrocious corruption has led us to look for oil deposits in the Alaskan Wilderness. The US needs oil and by drilling for oil on our own land, we would help our economy, but in doing so would destroy the beauty of the wilderness and harm many others. The matter on hand is that should we drill for oil in Alaska’s wilderness? My opinion and answer to this question would simply be no. The United States of America should not drill for oil in the Alaskan wilderness. I hold strongly to this belief for I am someone who does not tempt to greed but rather, I wish to look for alternatives that would reduce oil consumption. Drilling for oil in the Alaskan wilderness would not only destroy the home of many Arctic animals, but at the same time, it will have no real effect on our economy. We will write a custom essay sample on Should we drill for oil in Alaskas wilderness? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page According to a study by the US Energy Information Agency, the oil from the Alaskan Wilderness â€Å"would only reduce US oil imports by 4%† (Document C), which would barely put a dent in our economy. Not only that but it would only supply us for â€Å"no more than 6 months† in spite of our starvation and at the rate in which we consume oil. We hold less than 3% of all known oil reserves and â€Å"the amount from the Arctic Refuge is a drop in the bucket† (Document C). The effect is too small for the scar that would be left behind after we have drilled the land. The Alaskan Wilderness that we wish to drill belongs to the Inupiat Eskimo people. By drilling in their land, we would ruin their traditional way of life. They â€Å"rely on the land and resources of the North Slope for physical, †¦cultural, and †¦economic well-being† (Document D). The Eskimo people live on this land and although drilling may not have harmed them yet, slowly, over time, the land will degrade by pollutants and drilling. â€Å"We have watched the oil and gas development at Prudhoe Bay.. and have seen first-hand how development can co-exist with our natural resources and way of life. They will soon realize and see that drilling will ruin the resources, the land, and the beauty that their culture and tradition relies and depends so heavily upon. We should put this into careful consideration for we do not want to repeat history. The author in Document D may not be the best person to represent the Inupiat people. He is a shareholder of a corporation that would benefit financially from the drilling. This leads back to greed and so the consensus of the other Inupiat people who rely heavily on their environment may not agree. The drilling will pollute resources, scare off food sources, and ruin the environment itself. If the Inupiat people hold a strong relationship with their traditional way of life, they won’t be happy with the outcome of the drilling. We have seen this too many times in the past, where violence will concur and repeating history and mistakes is something we should take into careful consideration. Do we want to take the land away from people who have there lived for centuries and have developed their way of life based on their land? One of the last of the world’s true wilderness, the Alaskan National Wildlife Refuge is â€Å"one of the largest sanctuaries for Arctic animals, (where)†¦ it is a vital birthing ground for polar bears, grizzlies, Arctic wolves, caribou, and the endangered shaggy ox† (Document E). By drilling for oil on this land, we would potentially endanger the wildlife and the environment. Pollutants such as sewage sludge and garbage would bleed into fresh water sources, intoxicating animals that drink there. The fragile tundra would turn into an industrial zone with pipes and roads that would stretch across the refuge, disturbing the wildlife. We have have to clear the environment to form roads, pipes, and oil rigs. The refuge is supposed to remain a pristine refuge for wildlife, not an industrial zone. The oil deposits are â€Å"spread across the coastal plain in more than 30 small deposits, which would require vast networks of roads and pipelines that would fragment the habitat disturbing and displacing wildlife. † (Document E) If we wish to preserve the small amount of true wilderness we have left on this world, we would not drill for oil in the Alaskan Nation Wildlife Refuge. In conclusion, I hold a firm grasp on the belief that we should not drill for oil in the Alaskan Wilderness. It would not help us economically for its effect is too small for the consequences that would follow. It could potentially anger the indigenous people of the land and ruin their traditional way of life. Not only that but it would turn the refuge into a sprawling industrial zone, disturbing, harming, and displacing the wildlife. The only way for the US to satisfy our starvation and deprivation for fuel and oil is to spend that money that we were going to use to drill on researching and developing, safer, cleaner, and better alternatives.

How to Get Into UCLA 5 Key Tips

How to Get Into UCLA 5 Key Tips SAT / ACT Prep Online Guides and Tips Are you hoping to get into UCLA? If so, this article will help you learn everything you need to know to become one of UCLA’s accepted applicants this year. We’ll discuss how hard it is to get into UCLA, what UCLA is looking for in its students, the test scores and GPA you need to stand out from other applicants, and how to ace your UCLA essays. How Hard Is It to Get Into UCLA? It’s very competitive to get into UCLA. Each year, UCLA accepts around 17% of its applicants. Put another way, that means that UCLA accepts 17 out of every 100 students that apply. UCLA’s accepted students rate is competitive- and getting more so every year. If you want to be one of UCLA’s accepted students, you’ll need to make sure every part of your application is in top shape. What Is UCLA Looking for in Its Students? UCLA describes its core mission in three words: education, research, and service. As a public research university, UCLA’s job is not only to teach its students, but to empower them to make positive change in the world. Those three words give us a hint at what it looks for in applicants. First, UCLA looks for students that value education. Successful applicants will have a stellar academic record and a history of challenging themselves. UCLA also values research, meaning that applicants should not only have academic interests, but be passionate about applying those interests. That means that you search for opportunities to learn outside of the classroom. Maybe you volunteer at a local lab or shadow someone in your prospective career path. Basically, you go out of your way to learn and apply your education. Finally, UCLA thinks that service is important. Successful applicants will have a record of being civic-minded and engaging with their communities. Perhaps you volunteered tutoring or were really involved with your local religious organization. Show that you care about people and issues other than yourself. Can You Apply to UCLA Early? UCLA doesn’t offer early action or early decision deadlines for its applicants. UCLA Application Deadlines and Requirements UCLA has one application deadline for regular admission on November 30. Students will hear back about the status of their application on March 31. You apply to UCLA using the University of California application. UCLA doesn’t accept the Common app or the Universal app. UCLA requires either SAT or ACT scores with the writing component. You need to have completed the following years of coursework in high school by the time you enroll at UCLA: English: 4 years Math: 3 years Science: 2 years Foreign Language: 2 years Social Studies/History: 2 years Electives: 1 year You don’t need to send in your official transcripts or any letters of recommendation with your UCLA application. What GPA Do I Need to Get Into UCLA? You’ll need to be at the top of your class to have a chance of being admitted to UCLA. You'll need nearly straight A's in all your classes to compete with other applicants, as the average unweighted GPA of UCLA admitted applicants is 4.0 and the average weighted GPA is 4.64. You’ll also need to take AP or IB classes to show that you can do well at advanced coursework. If your GPA is at or below the school average for weighted or unweighted (whatever matches with your school), you'll need a higher SAT or ACT score to compensate. Having outstanding standardized test scores will help you compete effectively against other applicants who have higher GPAs than you. What Test Scores Do I Need to Get Into UCLA? You need to take either the SAT or ACT (with writing component) to be admitted to UCLA. You don’t have to take any SAT II subject tests as part of your application. What SAT Scores Do I Need to Get Into UCLA? The average admitted applicant at UCLA has a composite SAT score of 1370 out of 1600. That breaks down to an average score of 690 on math and a 680 on reading/writing. UCLA requires that you send in all of your SAT scores. Yes, that means you have to send the results of every SAT you ever took. While sending in all of your scores may sound scary, don’t worry. UCLA will use the highest scores from a single administration of the test. UCLA doesn’t superscore its tests. You can submit up to six SAT scores without raising any eyebrows in the admissions office. If you submit more than six SAT scores, the admissions committee may start to wonder why you haven’t made larger improvements and why you’re still taking the test. If you haven’t taken the SAT six times and haven’t achieved the score you need, you should make a plan and study to take the SAT again. What ACT Scores Do I Need to Get Into UCLA? The average ACT score of admitted applicants to UCLA is 29. Though UCLA doesn’t have an official ACT score requirement, if you apply with a 25 or below (which is the 25th percentile for admitted students), you'll have a very hard time getting in, unless you have something else very impressive in your application. There are so many applicants scoring 29 and above that a 25 will make your application stand out†¦ in a bad way. UCLA Application Essays As part of your UCLA application, you’ll have to answer four personal insight questions out of eight total options. Each response is limited to 350 words. Here are the eight personal insight questions: Describe an example of your leadership experience in which you have positively influenced others, helped resolve disputes or contributed to group efforts over time. Every person has a creative side, and it can be expressed in many ways: problem solving, original and innovative thinking, and artistically, to name a few. Describe how you express your creative side. What would you say is your greatest talent or skill? How have you developed and demonstrated that talent over time? Describe how you have taken advantage of a significant educational opportunity or worked to overcome an educational barrier you have faced. Describe the most significant challenge you have faced and the steps you have taken to overcome this challenge. How has this challenge affected your academic achievement? Think about an academic subject that inspires you. Describe how you have furthered this interest inside and/or outside of the classroom. What have you done to make your school or your community a better place? Beyond what has already been shared in your application, what do you believe makes you stand out as a strong candidate for admissions to the University of California? The University of California website offers good insight into how to answer each of these questions, with specific questions that you can refer to in order to prompt your imagination. You can also use our article on UC application tips for more information. In general, your essays should reflect UCLA’s values: education, research, and service. You should show off your intellectual curiosity, as well as your desire to make a positive difference in the world. Tips for Getting Into UCLA While getting into UCLA is difficult, it’s not impossible. The more effort you put into all the parts of your application, the better chance you have of securing admission. #1: Prioritize Your Coursework UCLA students are high-achievers. To be accepted, you need to be one, too. If you’re still in your freshman, sophomore, or junior year of high school, plan to take some advanced classes to up your GPA. You’ll need to be disciplined and work hard to compete with the other applicants. Take the most difficult classes you can. Showing that you aren’t afraid of rigorous coursework will indicate that you’re ready for the challenge of going to UCLA. #2: Ace Your Standardized Tests You need high standardized test scores in order to be admitted to UCLA. You should plan to take the SAT at least three or four times. Remember, you can take the SAT up to six times before the admissions committee starts to wonder why you keep taking the test. If you’re taking the ACT, you should study for and take the test as many times as necessary to at least meet the average ACT score of UCLA admitted applicants. #3: Write Standout Essays Your essays are the best opportunity to show off your skills and your unique interests. You should put a lot of effort into every one of the four essays you write for UCLA. Don’t wait until the last minute to write your UCLA essays- start them with plenty of time so that you can revise and receive feedback. #4: Prove That You Want to Go to UCLA Sometimes, when you’re in the thick of applying to college, it can be hard to remember that you get to choose which colleges to attend, too. You’ll likely have a few schools to choose from- schools that all thought you’d be a great fit on their campus. Where am I going with this? Colleges want you to attend, if you’re accepted! So they look to accept students who really want to attend their college specifically. If you can prove on your application that you really want to attend UCLA specifically, the admissions committee may be swayed in your favor. #5: Have a Spike in Your Application When you’re applying to college, it’s tempting to seem well-rounded and interested in all the things. This is actually terrible advice. UCLA will see tens of thousands of applications from students who’ve done every conceivable extracurricular and academic activity. You need to stand out. Your application won’t stand out if you’re mediocre in band, on the track team, and on student council. It will stand out if you travel to Japan to perform with a world-class performance ensemble or qualify for the Olympic trials in shot put. Put all of your eggs in one basket- when your focus is on one thing, you’ll be better at it than if you have to split your time and attention. In Conclusion It's difficult to get into UCLA- and getting more difficult every year! In order to be accepted to UCLA, you'll need to have an application with high test scores, great grades, and standout essays. What’s Next? Trying to figure outa good SAT score for each subsection?Or are you wondering what makes agood SAT score for super-selective institutions? We can help! Looking for tips on how to create a great UC application? Our in-depth guide will tell you exactly how. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in.

A Guide to Solstices and Equinoxes

A Guide to Solstices and Equinoxes Solstices and equinoxes are interesting terms that show up each year on our calendars. They are related to astronomy and the motions of our planet. Most people think of them as the start of a season. Thats true as far as a date on a calendar is concerned, but they dont necessarily predict climate or weather. The terms solstice and equinox are related to specific positions of the Suns in the sky throughout the year. Of course, the Sun doesnt move through our sky. But, it appears to move because Earth is turning on its axis, like a merry-go-round. People on a merry-go-round see people appear to move around them, but its really the ride thats moving. Its the same with Earth. As the planet spins around, people see the Sun appear to rise in the east and set in the west.  The Moon, planets,  and stars all appear to do the same thing, for the same reason.   Precessional movement of Earths pole. Earth turns on its axis once a day (shown by the white arrows). The axis is indicated by the red lines coming out the top and bottom poles. The white line is the imaginary line the pole traces out as Earth wobbles on its axis. NASA Earth Observatory adaptation How Are Solstices and Equinoxes Determined? Watch the sunrise and sunset each day (and remember never to look directly AT our hot, bright Sun), and notice its rise and set points change throughout the year. Notice also that the Suns position in the sky at noon is farther north at some times of year and more southerly at other times. The sunrise, sunset, and zenith points slide slowly to the north from December 21-22 to June 20-21 each year. Then, they appear to pause before starting the slow daily slide toward the south, from June 20-21st (the northernmost point) to December 21-22 (the southernmost point). Those stopping points are called the solstices (from the Latin  sol,  which means sun, and sistere,  which means stand still). These terms stem back to a time when early observers had no knowledge of Earths motions in space but did notice that the Sun appeared to stand still at its northernmost and southernmost points, before resuming its apparent motion south and north (respectively). Solstices Summer solstice is the longest day of the year for each hemisphere. For northern hemisphere observers, the June solstice (the 20th or 21st), marks the beginning of summer. In the southern hemisphere, thats the shortest day of the year and marks the beginning of winter. Six months later, on December 21st or 22nd, winter begins with the shortest day of the year for northern hemisphere people. Its the start of summer and the longest day of the year for people south of the equator. This is why such solstices are now called the December and June solstices, rather than winter or summer solstices. It recognizes that the seasons for each hemisphere correspond to north or south location.   The Greek astronomer Hipparchus was the first to discover and chart the equinoxes. Getty Images   Equinoxes Equinoxes are also connected to this slow change of apparent solar position. The term equinox comes from two Latin words aequus (equal) and nox (night). The Sun rises and sets exactly due east and due west on the equinoxes, and day and night are of equal length. In the northern hemisphere, the March equinox marks the first day of spring, while its the first day of autumn in the southern hemisphere. The September equinox is the first day of fall in the north and the first day of spring in the south.   So, the solstices and equinoxes are important calendar points that come to us from the apparent position of the Sun in our sky. They are also intimately connected to the seasons but are not the sole reason why we have seasons. The reasons for the seasons  are linked to Earths tilt and its position as it orbits the Sun.   Observing the Solstices and Equinoxes Charting the moments of solstice and equinox is a year-long observation project. Take a moment each day to observe the sky; notice sunrise or sunset and mark where those occur along your horizon. After a few weeks, its very easy to note a  very distinct shift of the positions north or south. Check out the appearance points of sunrise and sunset against the printed calendar and see how close they come to matching. Its a great long-term science activity for anyone to do, and has been the subject of more than a few science fair projects!   While the original ideas about solstices and equinoxes hark back to a time in human history when sky observers had no way of knowing about our planets motions in space, they still mark important dates that give people clues about the change of seasons. Today, ancient astronomical markers such as Stonehenge remind us that people have been looking to the sky, and measuring its motions, since the dawn of human history.

Short Research Paper on Audiences Essay Example | Topics and Well Written Essays - 2000 words

Short Research Paper on Audiences - Essay Example Modern approaches have holistically incorporated cultural and social aspects that were undermined by conventional approaches of engaging audience in media. Modern approaches have therefore proved to be very essential in ensuring that, audiences are fully engaged in media discussion and operations. Despite incorporating audiences’ cultural and social beliefs and perceptions, modern approaches have as well ensured that, audiences enjoy their participation in media dialogues and discussions. Moreover, present media services have instituted consistent and reliable means of ensuring that, audiences respond promptly to media activities and engagements. It is factual to conclude that, to a great extent, modern engagement approaches have significantly helped in enhancing audiences’ satisfaction with media services. The subsequent small-scale audience research project will be essential in enriching the understanding of modern audience approaches of enhancing media engagement wit h audience Research Question How does audiences approaches use, enjoy, respond, and engages with media? Research Statement Various media have in the recent decade been a very essential social instrument that facilitates harmonious interaction in modern society. Apart from informing community members on modern happenings and development, media have as well served as an exceptionally essential tool for educating community members. Moreover, researchers have rated media as one of the most critical players in enhancing social, political, and economic development. To enhance their efficiency in service delivery, modern media have instituted various mechanisms and plans of ensuring that, audiences are fully engaged in media services. Although researchers have identified various strategies of enhancing effective interaction between audiences and media, some approaches are especially essential in enhancing effective media customers engagement. The understanding of some of the most essential interaction and engagement approaches is an incredibly vital aspect in improving the quality of services offered by contemporary media institutions. Literature Review Over the years, the issue of the relationship between audiences and media has been a subject of debate among information and communication scholars as well as researchers from other social disciplines. Consistent studies have so far confirmed that, there is need for a firm and reliable mutual interaction between media and audiences. Information that is communicated by media services requires audiences’ contribution in order to realise its potential meaning and value (Treadwell 2011, p. 19). In most instances, some information do not have meaning if its lacks effective involvement of the targeted group. Based on the latest researches findings, modern scholars have highly valued the role and contribution of audiences in attaching meanings to the message that is communicated by media. At the basic level, audiences are very decisive actors in enhancing effective and meaningful communication in mass media. Media constructs and conveys information that is acquired from the various audiences. Audiences in most cases serve as immediate witnesses to some of the incidences that are reported by the media. Without the audiences, media could be inexistence. According to available research findings, to

Why is the Oil Industry and Corruption so closely linked Research Paper

Why is the Oil Industry and Corruption so closely linked - Research Paper Example It has been alleged that these TNC and The MNC are always on the move to increase their market profits and to an exceptional gain competitive advantages, this they achieve by indulgence in unscrupulous activities like money laundering, corruption, bribery and many other malpractices showing little appreciation for social requisites and laws. These corporations have covered their community relations by hiding under the claims of being socially responsible and of the reputable ethical conduct, although the evidence in this paper proves the otherwise. The present decade is however no exception bearing in mind the tendency in the relationship in between these corporations and the civil society actors, the emergence of collaborative relationships, only benefit the business’s image than it does to the community society, it is however, unfortunate that even the media and the already published literature seldom examines greedy practices of corporations despite the fact that, the pract ices impact negatively on the stakeholders. This has resulted into several ethical questions on the real intentions and practices of the leaders in these corporations, the efficacy of their public association’s campaigns and the strategic location of the various civil society actors. This paper answers various arising questions by giving a thorough examination of the activities of an oil corporation, Shell, and looking into its relationship with communities in Niger Delta, Nigeria, it also looks into loop holes existing corporate anti corruption and acts, it goes ahead to show that companies really engaged in corruption and various malicious money laundering claiming that it is part of them being responsible social conduct. Purposely paying a close attention to Shell’s corporate social responsibility (CSR) initiatives which were aimed at developing the communities of Niger Delta. The case study is founded on both secondary and primary sources that included field observ ations and interviews with some key executive members of the corporation, local communities, government officials and some senior members of the oil companies in the Nigeria’s Niger Delta area. The paper argues that the corporations have made use of the political elite in the country to expand their global earnings and to gain competitive advantages by unscrupulous means such as bribery and other inducements to attain some government contracts in Niger Delta area, Nigeria. 1. Introduction A sector of business which makes firm claims to business ethics, Transparency, stakeholder’s rights, Employee rights, Corruption and human rights and codes of practice can safely be said to be the oil sector (Lawan 98). Oil Corporations are very dynamic and have leadership roles in coming up with allowable corporate practices and key acceptable codes of conduct in various places of work and involvement with various facets of the community. The involvement of Shell, in the famous Volun tary Principles on Security, United Nations’ Global Compact, and Human Rights, are just some instances. Its contribution towards the development programmers in construction, education, Transport and health, etc, cannot be underestimated. In spite of these contributions and achievements to the society, like many other corporations it has targeted of many negative or anti-corporate campaigns, such as corruption in the past few decades. Most civil society actors, including the anticorruption, anti-capitalists and anti-corporate

Million dollar idea Essay Example for Free

Million dollar idea Essay Marketing an energy juice drink in an environment that is highly-saturated with a lot of excellent power juices is a difficult job since one needs to slug it out with the big well-known brands under giant corporations that have all the power to dominate the scene for years. The big companies possess an advantage in terms of the advertising that enables them to create the best print and television advertisement for their products. The market for energy and stimulant drinks in all trade sectors witnessed an abundance of energy and functional drinks. Most of those who purchase these energy drinks do so to make themselves more energetic. Red Bull remains as the dominant brand. The case for marketing healthy energy juice drinks is a daunting task because it is difficult to come up with an interesting theme and advertisement to catch viewer’s attention and make them shift to one’s product. Even if one has the better product than the ones present in the market, if it is not properly advertised, then all of one’s effort also goes to waste. There are very few energy juices in the market today that can boast of being a healthy juice that can make people healthy when one drinks it. In spite of the vitamin factor, and the other vegetables that may have been included in the drink, juice drink advertisers need to be very conscious about the fact that these juices look all the same to the audience in general so that they need to exert extra effort in thinking of ways to enhance their product and make it stand out amid the other well-accepted juices in the market. Any creative group working behind an advertising campaign is pressed with a serious responsibility of not only promoting the product to produce more sales for the Company, or enjoining the people to patronize the product but most importantly bringing values and points of view to the very consciousness of men. Chivitah can utilise campaign slogans of â€Å"Healthiest and Most Affordable Juice Drink,† it stresses the point that people have to think health and remove the tensions, pressures, tempers. It encourages people not forget to take time out to see the goodness of life†¦ that is to stay connected with people and show that they care for each other even for a moment or two. Chivitah might be that drink that draws people closer to each other and make them realize realise that drinking a bottle of Chivitah will make them bond with people one stays connected with, lightens problems, anxieties and difficulties in life. In designing an effective marketing campaign for Chivitah, it is essential that there will be a creative think tank that will be assigned to conceptualise the product’s assets and begin with some BrainJams on the part of the creative consultants. This is how the company refers to the formal technique of â€Å"brainstorm ing† a topic. The company’s BrainJams are an in informed form of collaboration. In this case, they will set out to pigeonhole the product category defined as an energy drink and then uncover the emotional attachment to Chivitah in particular. The next step is to build on the resulting insights from the BrainJams by bouncing the hypothesis off some consumers and experts from the TalentBank. During the next step in Brain Reserve’s methodology, the Creative Think Tank people for Chivitah energy drink can ask the participating TalentBank members for the most powerful memories, experiences, and emotions they associated with drinking juices. Were there â€Å"juice-enhanced† events in their childhood? Perhaps more than one member reminisced the first time she drank juice gathered from fruits in their yard. There will probably be some experiences about how drinking the juice cured them of their minor ailments. The ultimate conclusion: Drinking energy fruit juices represent a deep-rooted, early seeded symbol of a healthy connection between mothers and children. Chivitah, therefore, can be marketed as built on this foundation and become a conduit for the delivery of wholesome treats. Secondly, they could get involved with the passing on of healthy drinking habits. The very name suggests a healthy and vital relationship to the drink. If one drinks well, one is cleansing one’s system well and not gorging on soft drinks and other sugar-ladened drinks. Thus, the company can decide to pursue this further and narrow the focus even further, to do something specifically about helping mothers and their daughters feel good about themselves. Chivitah can be marketed with the picture of a mother and daughter, having fun in an activity and drinking this juice at the same time, painting a picture of a bonding and friendship. This can be done as they share their Chivitah energy juice drink. Thus, Chivitah can become an integral part of a positive body-image message. The company believes that Chivitah can be launched as one of the nation’s foremost supporters of female self-esteem, built through the mother-daughter connection. This can become a tall order—to strengthen the mother-daughter bond in a Chivitah context. But it will give a big payoff-they could capture a unique positioning with this underlying mission: A rallying point for all customers, mothers and everyone associated with the brand. The shorthand message: â€Å"Chivitah: nourishing a woman’s self-esteem. † Six weeks before Mother’s Day, Chivitah will run ads in major newspapers offering a Mother/Daughter Journal for three proofs-of-purchase. The Journal will be a unique Mom’s Day remembrance. Advertisements for the Journal also laid out details of the more than one hundred Mother/Daughter Workshops to be held in Chivitah markets. The undistinguished point: Chivitah is participating in getting mothers and daughters together, linking them with other mothers and daughters and introducing all participants to tools that nurture self-esteem. Chivitah will also find its way to a Lifetime TV documentary about the first test workshops called â€Å"Mothers and Daughters: A Lifetime Bond. † The market for energy and stimulant drinks will continue to progress and grow as the category steadily matures. The lure of fast-growing profits will eventually go on in order to invite new players into the sector where energy drinks have seen sales double every year since their introduction. Indeed, it is true that one is whatever he eats and drinks. Juices, when taken sensibly can provide an alternative source of energy as lifestyles become more hectic. This is the reason why there are a lot of convenience stores, convenience foods and single serve packaging formats. In this world of consumerism, if a product is disappointing, another option is immediately available. Responding creates marketing that is based on putting together some ideas, then going out and asking consumers what they think and getting a thumbs-up or a thumbs-down. Businesses always say that they do long-range planning. In running an advertising campaign, one has to take into consideration two-way benefits for both the Company and the consuming public. The Company sees the value of advertising to promote their product and gain sales from it; the consuming public on the other hand must see to it that with the product they buy from the Company, they get benefited from it not only in terms of satisfying their taste, their appetite, but the totality of their well being. If these aspects are addressed accordingly by the creative minds of those people working behind the advertising campaign, one can say that they have successfully drawn a campaign that truly serves the essence of advertising campaign—that is using it effectively in a holistic and positive manner that improves the values and intellectual being of men across their nation and around the globe. Works cited Gulas, Charles. Humor in Advertising: A Comprehensive Analysis. M. E. Sharpe. July 2006. Defining Marketing. Retrieved Feb. 10, 2009 at: http://media3. bournemouth. ac. uk/marketing/02defining/02defining. html Trend for fruit and milk juice blend grows. Retrieved Feb. 10, 2009 at: http://www. dairyreporter. com/news/ng. asp? id=12510-trend-for-fruit

The Last Of The Mohicans Essay -- essays research papers

In The Last of the Mohicans by James Fenimore Cooper, historical romance is apparent through settings, characters and plots. Cooper is considered by many critics to be the father of the American historical romance. Fred Lewis Patee said, 'Not only was Cooper the pioneer (of the historical romance) in America, and thus worthy of the highest praise, but in many respects his romances have never been surpassed.'; (212) Cooper celebrated the creative spirit of the individual and had a deep appreciation for nature. He was a romantic who enjoyed the mysteriousness and exoticness of the frontier. He favored the use of emotions over reason. Through his romantic writings, Cooper is able to captivate the reader and led them on journey through his imaginary world.   Ã‚  Ã‚  Ã‚  Ã‚  The setting in The Last of the Mohicans exhibits Cooper's historical romantic writing. The novel takes place in the American frontier. It is a place of '…wild and virgin nature.'; (Roundtree 52) The immense beauty and threat of danger from its' terrain creates an exotic impression on the reader. The mystique of the frontier entices the reader and allows their imagination to soar. Fred Lewis Pattee expresses his feelings on the use of the setting in 'The Historical Romance: Cooper's The Last of the Mohicans,'; when he says: At every step throughout the romance the reader finds himself in dim, mysterious forests that stretch on every side into the unknown. All of the nameless thrills of a wild life under the open sky sweeps over him. In some mysterious way Cooper makes us feel his environments, and catch to the full all that they hold of mystery and romance. It is a new world that he takes us into, with a language all its own. We are permitted to learn the alphabet of this language… We are taught to catch the sounds of wild life in the woods; and we tremble to feel that perhaps all about us are malignant beings from whom it is impossible to hide… His descriptions are in reality lyric poems. (213) Cooper's descriptions of the natural scenery is picturesque and striking. (Parkmam 194) Cooper describes the frontier so vividly that the reader feels transported into the novel. Through his descriptive writings of nature, Cooper shows his deepened appreciation of nature. His descriptions create '…an atmosphere that is vast and satisfying.'; (Pattee... ...ories of heroism and fighting. Critic Fred Lewis Pattee calls the novel a 'book of rescues in the nick of time.'; (212) This nick of time rescue can be seen when Hawkeye, Chingachgook, and Uncas save Alice and Cora on the summit of a mountain. (212) As one of the Huron Indians raises his knife to kill Heyward, Hawkeye fires his rifle to save the girls. This last minute rescue is not logical to the reader. However, the reason is not questioned because the reader is engrossed in the emotions from the chase scene. Cooper portrays his characters to do impossible feats. His plots favor emotions over reason. James Fenimore Cooper captivates the reader by his use of a romantic plot. James Fenimore Cooper is considered by many to be the father of the American literary movement. His writings put American literature on the level of the distinguished European literature. His romanticism was seen through plots, settings, and characters. Through these techniques, Cooper was able to express his romanticism in a new American way that still fascinates critics all over the world today. James Fenimore Cooper is one of the greatest American literary figures the world has ever seen. Word Count (1033) The Last Of The Mohicans Essay -- essays research papers In The Last of the Mohicans by James Fenimore Cooper, historical romance is apparent through settings, characters and plots. Cooper is considered by many critics to be the father of the American historical romance. Fred Lewis Patee said, 'Not only was Cooper the pioneer (of the historical romance) in America, and thus worthy of the highest praise, but in many respects his romances have never been surpassed.'; (212) Cooper celebrated the creative spirit of the individual and had a deep appreciation for nature. He was a romantic who enjoyed the mysteriousness and exoticness of the frontier. He favored the use of emotions over reason. Through his romantic writings, Cooper is able to captivate the reader and led them on journey through his imaginary world.   Ã‚  Ã‚  Ã‚  Ã‚  The setting in The Last of the Mohicans exhibits Cooper's historical romantic writing. The novel takes place in the American frontier. It is a place of '…wild and virgin nature.'; (Roundtree 52) The immense beauty and threat of danger from its' terrain creates an exotic impression on the reader. The mystique of the frontier entices the reader and allows their imagination to soar. Fred Lewis Pattee expresses his feelings on the use of the setting in 'The Historical Romance: Cooper's The Last of the Mohicans,'; when he says: At every step throughout the romance the reader finds himself in dim, mysterious forests that stretch on every side into the unknown. All of the nameless thrills of a wild life under the open sky sweeps over him. In some mysterious way Cooper makes us feel his environments, and catch to the full all that they hold of mystery and romance. It is a new world that he takes us into, with a language all its own. We are permitted to learn the alphabet of this language… We are taught to catch the sounds of wild life in the woods; and we tremble to feel that perhaps all about us are malignant beings from whom it is impossible to hide… His descriptions are in reality lyric poems. (213) Cooper's descriptions of the natural scenery is picturesque and striking. (Parkmam 194) Cooper describes the frontier so vividly that the reader feels transported into the novel. Through his descriptive writings of nature, Cooper shows his deepened appreciation of nature. His descriptions create '…an atmosphere that is vast and satisfying.'; (Pattee... ...ories of heroism and fighting. Critic Fred Lewis Pattee calls the novel a 'book of rescues in the nick of time.'; (212) This nick of time rescue can be seen when Hawkeye, Chingachgook, and Uncas save Alice and Cora on the summit of a mountain. (212) As one of the Huron Indians raises his knife to kill Heyward, Hawkeye fires his rifle to save the girls. This last minute rescue is not logical to the reader. However, the reason is not questioned because the reader is engrossed in the emotions from the chase scene. Cooper portrays his characters to do impossible feats. His plots favor emotions over reason. James Fenimore Cooper captivates the reader by his use of a romantic plot. James Fenimore Cooper is considered by many to be the father of the American literary movement. His writings put American literature on the level of the distinguished European literature. His romanticism was seen through plots, settings, and characters. Through these techniques, Cooper was able to express his romanticism in a new American way that still fascinates critics all over the world today. James Fenimore Cooper is one of the greatest American literary figures the world has ever seen. Word Count (1033)